Besides being a creative director, I'm also a freelance localisation expert with extensive advertising experience in the Turkish market. For five years, I was the lead Turkish copywriter at Media Arts Lab London, localising all ads for Turkey. This role gave me valuable experience in adapting various types of content and led to similar work for brands such as Google, Microsoft, LEGO, Signal, Specsavers, Starbucks, Hilton and Entain. Besides localisation, I have 12+ years of creative advertising experience at top agencies in Turkey, giving me the cultural insight to create localised content that resonates with target audiences.