I'm a freelance marketing localisation expert with deep experience in the Turkish market. For five years, I was the lead Turkish copywriter at TBWA/Media Arts Lab London, localising all  ads for Turkey. This role gave me valuable experience in adapting various types of content, from social copy to video ads, and led to similar work for brands such as Google, Microsoft, LEGO, Signal, Specsavers, Starbucks, Hilton, and Entain. I also collaborated with one of the top branding studios in the world, Pentagram Design, on a branding project in Turkey. Since 2021, I’ve been working with Mother Tongue and Canva on their localisation projects. Beyond localisation, I have 12+ years of creative advertising experience in Turkey, working with high-level brands across various industries. This experience gives me the cultural insight to help brands ensure their localised content truly resonates with their target audiences.