Horizon Worlds
Company: Born Studios London / Mesmerise Group Role: Creative Director
Branded Worlds in Horizon Worlds
Horizon Worlds is a cool platform for creating immersive experiences and giving brands a new way to engage with people. The audience is still growing, but one of the best things about Horizon Worlds is that the content you create there can live beyond the platform. What happens in Horizon Worlds doesn’t just stay there—it becomes social media content, helping brands reach even more people.
I got the chance to lead the Horizon Worlds team at Born, working with some of the top creators on the platform. We built our own virtual studio in Horizon Worlds, where we held client meetings and experimented with fun ideas.
As an official Meta partner, we worked with brands like Deloitte, Diageo, Watches and Wonders and Balenciaga, creating immersive experiences that pushed creative boundaries on the platform. We also made a few fun worlds just to show what we could do on the platform.