Localisation Projects
Agency: TBWA\Media Arts Lab London Role: Senior Copywriter
For over 5 years, I was the lead copywriter for at TBWA and Media Arts Lab London, responsible for all Apple advertising in Turkey, covering the iPhone, Apple Watch, iPad, and Mac. Below are some examples of my localisation work during this period.
Role in the project:
• Led all localisation projects for iPhone, Apple Watch, iPad and Mac across channels.
• Adapted global work for Turkey while keeping Apple’s voice intact.
• Wrote and edited copy for films, OOH, retail and digital.
• Managed review rounds with creative, product and local teams.
• Adapted global work for Turkey while keeping Apple’s voice intact.
• Wrote and edited copy for films, OOH, retail and digital.
• Managed review rounds with creative, product and local teams.
TR - Localised Version
TR - Localised Version
Additional Examples of Localised Apple Ads