Localisation Projects
Agency: TBWA\Media Arts Lab London Role: Senior Copywriter
Apple's high-quality marketing communications require a local touch for copywriting, re-editing, and dubbing, all while staying true to the original work.
I started working for Apple as a copywriter in 2015, leading launch campaigns for the iPhone 6s, 7, XS, XS Max, XR, iPad Pro, AirPods (2nd Gen), Apple Watch Series 4 & 5, iPhone 8, 8 Plus, 11, 11 Pro, 11 Pro Max, and SE (2nd Gen). For over 5 years, I worked as the lead copywriter at TBWA and Media Arts Lab London, responsible for all Apple advertising in Turkey, covering the iPhone, Apple Watch, iPad, and Mac.
The works below showcase some of the localization work. Many other Apple campaigns also have localized YouTube copies, Twitter, TikTok, Snapchat posts, prints, and OOH advertising not included here.
TR - Localised Version
TR - Localised Version
Additional Examples of Localised Apple Ads