Active Matter XR
Company: Born Studios London/Mesmerise Group Role: Creative Director
Immersive branding for an immersive training platform
Active Matter XR is a virtual reality training platform built from the ground up to deliver immersive learning experiences. Because the product lives inside VR, the brand needed to feel 3D, dynamic and limitless. Our core idea was a modular, shapeshifting icon system that expresses the infinite possibilities of immersive worlds. The icon system also supported Active Matter XR sub brands by industry, such as Active Matter Aviation, Healthcare, Manufacturing and Mining. We carried this distinctive branding approach across the platform’s identity, website, and communications.
Role in the project:
• Led brand purpose and positioning with the executive team, based on competitor research and target audience insights
• Defined the brand strategy and translated it into clear creative direction
• Briefed designers and guided the work to ensure a distinctive, ownable visual identity
• Worked closely with graphic and UX/UI designers to deliver a functional, sleek website
• Produced promo videos for LinkedIn outreach and pitch decks
• Defined the brand strategy and translated it into clear creative direction
• Briefed designers and guided the work to ensure a distinctive, ownable visual identity
• Worked closely with graphic and UX/UI designers to deliver a functional, sleek website
• Produced promo videos for LinkedIn outreach and pitch decks
Active Matter Promo Videos