36th Istanbul Film Festival Campaign
Agency: TBWA\Istanbul Role: Senior Copywriter
Phones down, heads up!
Our first campaign featuring film lovers with tattoos created a huge buzz among Gen Z. The next year, the Istanbul Film Festival organizers asked us for another hit. Challenge accepted.
We crafted a clear call to action: "Put down your small screens, and heads up to watch the big screen." We highlighted the unique theater experience by showcasing the disruptions of watching on phones, TVs, or laptops.
Created a fun mixed media film and adapted it for various channels, from OOH ads and Instagram Stories to troll videos and street stickers.
The campaign won 10 awards and resonated with young film enthusiasts. Gen Z echoed our 'Lift your head up' message on social media, journalists praised the campaign, celebrities supported it, and over 100,000 festival tickets were sold. Sweet.
Case Study (In Turkish)
More info about the whole campaign, including films, print, OOH, banners, theatre announcement, street stickers, festival branding, stories, preroll and troll videos.)