35th Istanbul Film Festival
Agency: TBWA\Istanbul Role: Senior Copywriter
Movies that leave a mark
The Istanbul Film Festival is the oldest running international film festival in Turkey. The organisers of the festival requested us to create an extraordinary campaign for getting the attention of Gen Z.
So, how passionate can you be about a movie?
This was the question we aimed to answer for the advertising campaign for the 35th Istanbul Film Festival. And the answer was not far to seek. There were people everywhere in love with movies, recognised by the marks that they inked onto their bodies.
The idea of featuring people with film-related tattoos generated one of the most exciting (and awarded) campaigns of the year. We created a manifesto film of these enthusiasts’ eternal passion for movies, designed outdoor posters showcasing their tattoos and built a holistic advertising approach, broadcasting the concept through various channels.
5 Crystal Apples / 3 Silver Apples /1 Bronze Apple / 1 Kırmızı Award / 1 Merit Kırmızı Award / 5 Felis Awards
(Information about the whole campaign, including films, print, OOH, banners, festival branding, social media posts, microsite, temporary film tattoos, tattoo discounts, exhibition.)
The campaign created a buzz amongst film buffs across the country, attracted the attention of the media and more than 90,000 festival tickets were ultimately sold. Even one of the leading contemporary art galleries in Istanbul, Akbank Sanat, exhibited the campaign as part of an art show.
OOH & Posters
Interview Videos For Social Media