35th Istanbul Film Festival Campaign
Agency: TBWA\Istanbul Role: Senior Copywriter
Movies that leave a mark
The organizers of the Istanbul Film Festival had a unique problem: they felt the festival wasn't catching the attention of Gen Z. They wanted to make the festival cool again.
Our solution? Show Gen Z the most extreme version of film love by featuring people with film tattoos. Their eternal love for movies was a perfect way to attract attention and the concept was rich with stories. We created a manifesto film showcasing these enthusiasts' passion for movies, designed outdoor posters highlighting their tattoos, and built a holistic advertising approach, spreading the concept across various channels.
The idea of featuring people with film-related tattoos sparked one of the most exciting (and awarded) campaigns of the year. The campaign won 16 awards and created a huge buzz among film buffs across the country. It attracted significant media attention, resulting in over 90,000 festival tickets sold. Even Akbank Sanat, a leading contemporary art gallery in Istanbul, exhibited the campaign as part of an art show.
The campaign featured as an art exhibition
Interview videos for socials
Press
Case Study (In Turkish)
More info about the whole campaign, including films, print, OOH, banners, festival branding, social media posts, microsite, temporary film tattoos, tattoo discounts, exhibition.