35th Istanbul Film Festival
Agency: TBWA\Istanbul Role: Senior Copywriter
Movies that leave a mark
Problem
Create an extraordinary campaign for getting the attention of Gen Z and increasing attendance at the festival.
Solution
Our idea was to showcase to Gen Z what is film love, and we found the most extreme film lovers to showcase this passion: The people who have film tattoos. Their eternal love for movies was an appealing way to attract the attention of the young audience. And the concept was full of stories. We created a manifesto film of these enthusiasts’ eternal passion for movies, designed outdoor posters showcasing their tattoos and built a holistic advertising approach, broadcasting the concept through various channels.
Result
The idea of featuring people with film-related tattoos generated one of the most exciting (and awarded) campaigns of the year. The campaign won 16 awards and created a huge buzz amongst film buffs across the country. It attracted the attention of the media and more than 90,000 festival tickets were ultimately sold. Even one of the leading contemporary art galleries in Istanbul, Akbank Sanat, exhibited the campaign as part of an art show.
Film
Case Study
(Information about the whole campaign, including films, print, OOH, banners, festival branding, social media posts, microsite, temporary film tattoos, tattoo discounts, exhibition.)
OOH & Posters
An advertising campaign featured as an art exhibition
Interview Videos For Social Media
Long Films
Media Coverage
