As the sole Turkish copywriter for TBWA/Media Arts Lab London, I was responsible for the localisation of all Apple advertising campaigns between 2015-2020. Thanks to this significant experience with Apple, I transcreated advertising copies for other high-profile brands such as Google, Microsoft, Lego, Signal, Hilton and Entain. At the moment, besides actively working with Mother Tongue on their transcreation projects, I'm a registered copywriter in the talent pool of Hogarth, Translate Plus and Creative Culture. Also, since 2021, I have been creating local concepts and writing copies for Canva.