The Forest of Resilience VR Experience
Company: Born Studios London / Mesmerise Group Role: Creative Director/Senior Copywriter
An Immersive Experience to Activate Resilience
With burnout on the rise, we teamed up with Dr. Anna Rowley to turn her resilience workshop into an immersive VR experience. My idea was using the metaphor of a tree, one of nature's most resilient entities. The journey starts with planting a seed. As users nurture and watch it grow, they also cultivate their own resilience through mental health activities like forest bathing, breathwork, body scans, and letting go of negative thoughts.
The Forest of Resilience was showcased at MIT Technology Review’s EmTech Next 2022 and CIPD Festival of Work events. It won a Silver Award at the Telly Awards 2023 and became a finalist in the AIXR Awards 2022 for VR Healthcare of the Year.
By the way, Forest of Resilience is in the App Store. Try it and let me know if it works for you as well!