Project Maji: Waters of Change
Company: Born Studios London / Mesmerise Group Role: Creative Director
An Immersive Experience With The Power to Change Lives.
OFFICIAL SELECTION: Tribeca Film Festival X Awards - Games & Immersive Category
Project Maji is a non-profit that brings solar-powered water pumps to rural Africa, but they need sponsors to make it happen. So we created “Waters of Change,” an immersive VR story about a 13-year-old girl named Dagbe, letting potential sponsors experience how their support can transform her village, from healthcare to education and farming.
The experience premiered at COP28 and won the Environmental Impact Award at the Tribeca Film Festival. More importantly, it’s still helping Project Maji gain support. The case video has more details about our content approach and execution process.
Role in the project:
• Came up with the diorama idea instead of 360 VR to fit budget and timing constraints.
• Set the creative vision and story to move potential sponsors to action.
• Led concepting to delivery across content, design and build.
• Ran client meetings and turned feedback into clear actions.
• Led the creation of the case study film for studio portfolio and award submissions.
• Set the creative vision and story to move potential sponsors to action.
• Led concepting to delivery across content, design and build.
• Ran client meetings and turned feedback into clear actions.
• Led the creation of the case study film for studio portfolio and award submissions.