Must Restaurant & Pub Branding Copy
Collaborated with: Deniz Yukselci
Problem
"You MUST create branding for a fancy restaurant named MUST."
Solution
This MUST have been the best brief ever. When we heard the name of the place, we just thought the name MUST be the idea. The restaurant was kind of chic, so we agreed that the look MUST be classy. However, there MUST be some playful copy on everything, even on the receipt. Yeah, people MUST read the menu cover first, then the menu.
MUST was a fun project to work on, and also addictive to write. Maybe that's why I used a MUST in every line here.
