Missing
Company: Mesmerise Group /Born Studios London Role: Creative Director
A Missing Person Thriller in VR with A Mental Health Message


To me, one of the best features of virtual reality is its ability to easily foster empathy. We developed Missing to place the audience in the shoes of a dementia patient, helping them understand the challenges of living with the condition. Since this was a mental health experience, one of my main focuses as a creative director was ensuring its accessibility. I consistently challenged the team to make the experience as inclusive as possible, expanding its reach. As a result, we created an experience that relies almost entirely on eye interactions, requiring no physical movement.


Missing was a good exploration for us, both content and technology-wise. We even prepared a white paper to gather our findings, particularly about eye-tracking, during the production process. It’s available on the App Store. Feel free to try it out!