Istanbul Foundation of Culture and Arts / Advertising Campaign
Gladly... Or in Turkish: Seve seve. This word also sounds like the last two letters of IKSV, Istanbul Foundation of Culture and Arts.
Gladly is a magical word which defines the spirit of IKSV, artists and art lovers. We discovered that everyone from art world sacrifices something for the sake of art. And they were doing these sacrifices gladly...
Our idea was to show these sacrifices in an eye-pleasing way. So firstly, we interviewed with the top artists, most passionate art lovers and IKSV employers. They told us what they put up with in their life for the sake of art. Their words inspired our art direction and we created artful campaign pieces for the most important art foundation in Turkey.
CASE STUDY (TURKISH)