Istanbul Foundation of Culture and Arts
Agency: TBWA\Istanbul Role: Creative Group Head
An Artful Campaign Inspired by Sacrifices For Art
As the creative team for the Istanbul Foundation of Culture and Arts (IKSV), our task was to highlight the organization and its support for the art world.
We discovered that everyone in the art world makes sacrifices for their craft and does so gladly. Inspired by this, we created the tagline "Seve Seve" (gladly), echoing the last two letters of IKSV in Turkish.
Our campaign showcased powerful visuals of artists' sacrifices: a ballet dancer's cracked bone, a pianist performing post-surgery, an actor missing his family, a ceramic artist's broken nails, and an IKSV staff member working sleeplessly for three days. Through mixed media films and interviews, artists and IKSV staff shared their stories of dedication. This disruptive campaign for Turkey's leading art foundation garnered over 1.2 million impressions.
“Try, fail, try, fail, try again, fail again. Gladly, fail one more time again.”
New Media Artist / Refik Anadol
"After the show, you either go to the backstage or hospital.”
Ballet Dancer / Melih Mertel
"Do you have any idea how many kilos a movie weighs?”
Film Reel Carrier / Erol Erbil
"I have been coming to Istanbul Film Festival for 26 years by travelling for 10 hours."
Cinephile / Vahit Tansoy
Press
Case Study (In Turkish)
More info about the whole campaign, including films, print, OOH, banners, social media posts, interviews.