Istanbul Foundation of
Culture and Arts
Agency: TBWA\Istanbul Role: Creative Group Head
Creating a stunning film inspired by sacrifices for art
Istanbul Foundation of Culture and Arts (IKSV) is an organisation behind the most important cultural events and art festivals in Turkey. Hoping to emerge from the proverbial backstage, they requested a campaign to publicise their efforts to support art and praise artists across the art world.
Our idea came up when we discovered that everyone in the art world was making sacrifices for the sake of art and doing so gladly. Based on this insight, we created a tagline that sounds like the last two letters of IKSV in Turkish which means “gladly” (seve seve). And we built a campaign featuring the sacrifices of art enthusiasts in a visually appealing way.
Our idea came up when we discovered that everyone in the art world was making sacrifices for the sake of art and doing so gladly. Based on this insight, we created a tagline that sounds like the last two letters of IKSV in Turkish which means “gladly” (seve seve). And we built a campaign featuring the sacrifices of art enthusiasts in a visually appealing way.
We made interviews with top artists, the most passionate art aficionados and IKSV employers, in which they described what they gave up within their lives for the sake of art. Their words inspired our artistic direction to create an artful campaign for the most prominent art foundation in Turkey.
AWARDS
Silver Apple Award / 5 Felis Award
Film
Case Study
(Information about the whole campaign, including film, video arts, prints, social media and interviews with artists.)
Prints & Social Media Posts
