Gladly... Or in Turkish: Seve seve. This word also sounds like the last two letters of IKSV, Istanbul Foundation of Culture and Arts. Gladly is a magical word which defines the spirit of IKSV, artists and art lovers. We discovered that everyone from art world sacrifices something for the sake of art. And they were doing these sacrifices gladly... So we made interviews with the top artists, most passionate art lovers and IKSV employers. They told us which sacrifices they did in their life for the sake of art. Their words inspired our art direction and we created an artful video worthily for the most important art foundation in Turkey. 
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