GOOGLE ZUKUNFTHANDEL INITIATIVE
Agency: 72andSunny Amsterdam Role: Freelance Senior Copywriter Year: 2020
The Covid-19 pandemic hits the retail trade particularly hard. For helping traders in these challenging times, Google and German Retail Association (HDE) have launched the initiative ZukunftHandel to empower traders with digital opportunities.
I worked on this project with 72andSunny Amsterdam and they prepared a campaign to drive awareness for the ZukunftHandel initiative. The team wanted to address Turkish retailers, which have a large community in Germany, so I helped them to transcreate some of the print campaign assets.
We transcreated three prints that provide information about ZukunftHandel and quotes from the retailers. I paid attention to transcreate the body copy with the tone of voice of Google. However, quotes had a more colloquial tone since they are the words of the real retailers.