Google ZukunftHandel Initiative
Agency: 72andSunny Amsterdam Role: Freelance Senior Copywriter
The Covid-19 pandemic hit retail hard. To support traders, Google and the German Retail Association (HDE) launched the ZukunftHandel initiative to offer digital opportunities.
I collaborated with 72andSunny Amsterdam on a campaign to drive awareness for ZukunftHandel. The team aimed to reach Turkish retailers, a significant community in Germany, so I helped transcreate some print campaign assets.
We transcreated three prints, providing information about ZukunftHandel and quotes from retailers. I ensured the body copy matched Google's tone while keeping the quotes colloquial to reflect the retailers' voices.
2021
Transcreated Prints
Original Prints
2020
Transcreated Prints
Original Prints
