Axess Card Brand Video
Agency: Pentagram London Role: Freelance Senior Copywriter
Collaborating With Pentagram on A Brand Identity Video
Pentagram London reached out to me to collaborate on creating a brand video reflecting the new philosophy for Axess Card, one of Turkey's most prominent credit cards.
The new branding empowers a community of pioneers, sparking everyday progress to build a better future. Inspired by this philosophy, I developed an idea centered around a question often asked of children: "What do you want to be in the future?" This guided us to visualize the brand's 20-year journey, growing with a child's curiosity, and I wrote the script with this approach.
Though it was a short brand video, it was a pleasure working with Angus Hyland and his team at Pentagram London.