Agency: Pentagram London Role: Senior Copywriter
The New Brand Identity Video
Axess Card is the payment product of Akbank, one of the biggest banks in Turkey. Pentagram London designed the new brand identity of the card with an aspirational brand philosophy that empowers a community of pioneer consumers, sparking progress in the everyday.
I collaborated with Pentagram to prepare a brand video that reflects the new philosophy. After creating multiple concepts, the selected idea was based on a question often asked of children:
What do you want to be in the future?
This question guided us to visualise the new philosophy of the 20 years old brand that progresses every day with its community and grows with a child's curiosity.
I provided a script for the selected idea and supported the team through the video production and delivery process.