Agency: TBWA\Istanbul Role: Senior Copywriter Year: 2016
Akbank, one of the largest banks in Turkey, was looking for an on-going advertising platform on TV and YouTube.
Heart voice has been a symbol of Akbank’s brand for many years. We based our campaign off of this symbol, using the element of the heart as a visual component. We merely advised people to listen to their hearts when approaching a problem. Along these lines, ‘people listening to their hearts part’ was a banking solution through world-class dance choreography supplied by Supple Nam.