Agency: TBWA\Istanbul Role: Senior Copywriter
Akbank, one of the largest banks in Turkey, was looking for an on-going advertising platform on TV and YouTube.
Heart voice has been a symbol of Akbank’s brand for many years. We created our film campaign based on this symbol, using the element of the heart as a visual component. We merely advised people to listen to their hearts when they face a financial problem. And their heartbeats opens our world of banking solutions through a visually stunning and world-class dance choreography supplied by Supple Nam.