26th Akbank Jazz Festival Campaign
Agency: TBWA\Istanbul Role: Senior Copywriter
Switching to the Jazz Mood of Istanbul
Akbank, one of Turkey's largest banks, asked us to create a unique campaign for the 26th Akbank Jazz Festival, celebrating Istanbul and jazz.
Jazz is a fusion of rhythms and cultures—improvised, authentic, and full of passion, just like Istanbul. We based our idea on the similarities between jazz and the city. We played with words, combining the festival's tagline, "jazz mood of the city," with Istanbul's characteristics. Our visuals connected Istanbul icons with jazz instruments. The campaign spread jazz across the city in a simple, artsy way, broadcasting on various channels.
26th Akbank Jazz Festival Recap