26th Akbank Jazz Festival
Agency: TBWA\Istanbul Role: Senior Copywriter Year: 2016
Akbank, one of the largest banks in Turkey, organises an international jazz festival every year. They asked us to create a unique campaign for the 26th annual festival that celebrates the city and jazz.
Jazz is a fusion of rhythms and cultures. It is improvised, authentic and full of passion, just like Istanbul. For the ad campaign of the Akbank Jazz Festival, our idea was to fuse the spirit of jazz with the city. We played on words and integrated the well-known tagline ‘jazz state of the city’ with the well-known characteristics of Istanbul on our headlines. We did the same on our visuals, combining Istanbul icons and jazz instruments.
Our campaign was broadcast to various channels to spread jazz across the entire city for two weeks.
OOH & Festival Posters
26th Akbank Jazz Festival Official After Movie